HOW TO
Design and build your website.
GUIDE TO DESIGNING & BUILDING YOUR WEBSITE
Welcome to our comprehensive guide on designing and building your website, a crucial cornerstone for any modern business. Whether you're a seasoned entrepreneur or just venturing into the digital landscape, this guide is designed to illuminate your path to a stunning and functional online presence.
In this guide, we navigate through the key considerations that define the process of website design and construction. From selecting the right Content Management System (CMS) for your business to crafting an engaging website design, we've got you covered.
Our goal is to provide you with insights that demystify the process, making it accessible to everyone, regardless of your technical expertise. While this guide offers a general framework that suits most scenarios, keep in mind that your project is unique, and we are committed to tailoring our approach to fit your specific needs.
Feel free to Contact Us at any time for a comprehensive discussion tailored to your preferences and take the first step towards a captivating online presence.
DESIGNING & BUILDING YOUR WEBSITE UNVEILED
Embarking on the journey of creating your website involves a series of vital steps, encompassing both the design and construction phases. These phases include:
Choosing the Right Content Management System (CMS)
At every stage, your input is invaluable. We prioritise your preferences and feedback to ensure a collaborative process that culminates in a website that truly represents your brand. Whether you're seeking a simple informational site or a complex e-commerce platform, we're here to guide you towards a successful online presence.
CHOOSING THE RIGHT CONTENT MANAGEMENT SYSTEM (CMS)
Crafting an exceptional online presence demands careful consideration of the ideal Content Management System (CMS) for your business. Your website should mirror your brand's core values and engage your target audience effortlessly. Balancing style with functionality, site speed, and user-friendliness are top priorities.
A successful website serves as both a virtual storefront for conversions and a portal that showcases your brand's narrative. Seamlessly integrating social media feeds, captivating About Us sections, featured articles, and engaging blog content fosters optimal search engine visibility and consumer engagement.
When it comes to selecting the right CMS, it's essential to explore your options. The CMS serves as the foundation for your website, providing an admin panel to control frontend settings, manage products, customers, and orders. Here, we spotlight the primary e-commerce CMS platforms:
Shopify: Elevating Your Online Store
Embracing a 'closed platform' approach, Shopify offers unparalleled user-friendliness. Perfect for beginners, it provides a hassle-free site-building experience. With a curated marketplace of pre-approved apps, extending the core platform becomes straightforward. While customization options are limited due to its closed nature, Shopify's ease of use and monthly subscription model make it an attractive choice.
Pros: User-friendly | Streamlined site-building | Curated app marketplace
Cons: Limited customisation | Monthly subscription | Additional app costs
WordPress: Empowering Endless Creativity
As an 'open source' platform, WordPress boasts unmatched flexibility and limitless expansion potential. Its vast developer community has contributed a plethora of free extensions, ensuring your website's future growth. While building a WordPress site requires slightly more technical knowledge, its user-friendly interface makes management a breeze. With no monthly subscription, WordPress is budget-friendly, requiring only server hosting.
Pros: Infinite expandability | Rich extension library | Budget-friendly | User-friendly management
Cons: Slight learning curve | Requires server hosting
Magento: Unleashing Professional Power
A powerhouse among CMS platforms, Magento shines with its ability to manage multiple storefronts and vast extension options. As an 'open source' solution, it offers immense customization potential. Tailored for larger businesses, Magento requires coding expertise for building and using the admin interface. Its robust features make it an industry favorite, though it demands more substantial server resources.
Pros: Versatility | Extensive extensions | Industry-standard | Multiple storefronts
Cons: Requires coding knowledge | Training needed | High server resource demand
Other CMS Platforms
While several other CMS platforms exist, the above three are the main contenders. Wix, Squarespace, and others may suit specific needs, but our focus centers on the core e-commerce platforms mentioned.
Our Suggested CMS
Considering the strengths and weaknesses of each platform, we highly recommend Shopify for its user-friendly approach and flexibility. WordPress stands as a close second, offering unmatched expandability and minimal ongoing costs. Based on your project's specific needs and budget, we will collaboratively determine the ideal CMS platform for your website.
Ready to embark on a seamless digital journey? Contact Us to explore the optimal CMS solution for your business, shaping an online presence that captures your brand's essence and engages your audience effectively.
WEBSITE DESIGN STAGE: Crafting Your Digital Masterpiece
As you embark on the exciting journey of bringing your website to life, the design stage serves as a pivotal moment where creativity and functionality converge to shape a captivating online presence. With your chosen Content Management System (CMS) in place, it's time to delve into the intricate realm of website design.
Drawing inspiration from existing websites within the fashion industry, we encourage you to explore competitor sites to identify design elements you admire and those you wish to avoid. This exploration encompasses both visual aesthetics and functional attributes, allowing you to glean insights that align with your brand's unique identity and user expectations.
At the heart of the design stage, we meticulously craft wireframes that serve as the blueprint for your website's visual and functional architecture. These wireframes provide a tangible representation of page layouts, highlighting the placement of content, features, and navigation elements. This comprehensive visualisation empowers you to grasp the user journey, ensuring seamless interactions and intuitive navigation throughout your site.
Beyond the static wireframes, we delve into the intricate realm of user journeys and experience mapping. We meticulously outline the paths users will take as they explore your website, envisioning each touchpoint and interaction. This user-centric approach allows us to fine-tune every aspect, from click-through processes to conversion pathways, ensuring a compelling and engaging experience for your audience.
As we design your website, we weave together an intricate tapestry of functionalities and features. These elements harmonise to deliver an immersive user experience, aligning with your brand's objectives. From interactive product galleries to intuitive search functions and streamlined checkout processes, every aspect is meticulously considered to enhance user engagement and encourage conversions.
Throughout the design stage, we prioritise collaboration, engaging you in the creative process. Your valuable insights and feedback drive the evolution of the design, ensuring it resonates with your brand's ethos and captivates your target audience. Our iterative approach enables us to refine and enhance the design until it embodies your vision perfectly.
Upon your approval of the design layout, we seamlessly transition to the build stage, where our skilled developers bring your digital masterpiece to life. The design stage serves as the foundation, guiding every pixel and line of code that contributes to the final product. This harmonious interplay of design and development ensures a website that not only looks stunning but functions flawlessly, delivering a memorable experience to every visitor.
Elevate your online presence through meticulous design that blends aesthetic allure with user-centric functionality. Contact Us to embark on a collaborative journey, shaping a website design that mirrors your brand's essence and resonates with your audience's aspirations. Together, we'll craft a digital realm that captures hearts, engages minds, and drives meaningful interactions.
WEBSITE BUILD STAGE: Turning Vision Into Reality
As your website design takes shape, the transition from design to tangible reality unfolds during the captivating website build stage. This is where lines of code merge seamlessly with creative concepts, crafting an immersive online experience that aligns with your brand's aspirations.
Throughout the build stage, we provide you with access to a development site, allowing you to witness the transformation as your website comes to life. This interactive journey ensures transparency and keeps you engaged in the process, providing you with a firsthand look at each stage of development.
Your active involvement is pivotal during the build stage. At various milestones, we may seek your input to review and comment on layouts, functionalities, and features. This collaborative approach ensures that the website is tailored precisely to your vision and objectives, resulting in a harmonious fusion of design and functionality.
To ensure a seamless integration of your online presence with your broader brand ecosystem, we'll request essential information from you. This includes details such as social media account credentials for seamless linking, as well as payment processing information, such as PayPal integration, to facilitate smooth and secure transactions. Our clear communication ensures that you're well-prepared to provide the necessary access points and details as the build progresses.
As the website build nears completion, we conduct a comprehensive review with you. This entails a meticulous walkthrough to identify any final adjustments or refinements that may be required. Together, we create a 'snagging list,' cataloging any minor issues or details that need polishing before the site's official launch.
Ultimately, the culmination of the website build stage is marked by your final approval. With your sign-off, the finishing touches are applied, and your website is poised for its grand debut. We take care of the technicalities, ensuring seamless integration, compatibility, and optimal performance. Then, with your green light, we publish your website live, unveiling it to the digital world.
This transformative journey, from conceptualisation to live website, is a testament to the harmonious synergy of creativity, technology, and collaboration. Contact Us to embark on this exciting phase, as we bridge the gap between imagination and reality, crafting a digital masterpiece that resonates with your audience and achieves your online goals.
CONTENT CREATION: Breathing Life into Your Vision
A visually captivating and engaging website is not just about the structure and layout; it's also about the content that fills its digital canvas. Content creation is the art of infusing your website with a captivating narrative, stunning visuals, and compelling multimedia elements that resonate with your audience and bring your brand story to life.
At this juncture, you have the option to take advantage of our comprehensive content creation services or provide your own content. This encompasses a wide spectrum of creative assets, including professional photography, captivating videography, finely crafted written copy, and visually appealing graphics. Whether you envision a visual storytelling masterpiece or a succinct and impactful message, we cater to your unique needs.
Should you choose to tap into our content creation expertise, rest assured that our team of experienced professionals will collaborate closely with you. We'll take the time to understand your brand ethos, target audience, and objectives. With this insight, we craft content that aligns seamlessly with your website's design and purpose, delivering a cohesive and impactful online presence.
For those who prefer to supply their own content, our website build service includes the crucial step of loading and integrating your assets onto the site. This ensures that your vision is faithfully translated into the digital realm, providing visitors with an immersive and engaging experience.
Regardless of the source of your content, our meticulous attention to detail ensures that each element is positioned and presented optimally. This meticulous approach extends to optimizing images for web use, embedding videos seamlessly, and formatting text to enhance readability and aesthetics.
As the content creation phase progresses, we maintain open lines of communication to ensure that your expectations are exceeded at every step. Whether you're entrusting us with the creative reins or providing your own content, the end result is a website that not only looks visually stunning but also communicates your brand's essence effectively.
From the intricate nuances of product photography to the evocative power of a well-crafted headline, every piece of content contributes to the overall impact of your website. Contact Us to explore our content creation services or seamlessly integrate your own assets, as we collaborate to transform your website into an immersive and compelling digital destination.
LEAD TIMES: Planning ahead for timely delivery.
As the design concept transforms into the tangible structure of your website, it's important to consider the timeline. From initial design concept and wireframes to the final site build, the process typically takes between 6-8 weeks to complete. However, in the case of larger or more complex sites, this timeline may be extended.
To ensure a smooth and timely delivery, it's advisable to plan your website well in advance of your intended launch or delivery date. If you're also utilising our product sourcing services, we recommend initiating the website design stage no later than when you place your bulk production order. This strategic approach ensures that your website is ready to complement your product launch seamlessly, enhancing your brand's overall impact.
Our commitment to excellence encompasses both the aesthetic and functional dimensions of your website, ensuring that it not only dazzles visually but also performs seamlessly. By aligning your website design with your broader business strategies, we create a synchronised and impactful online presence that resonates with your audience and drives your brand forward. Contact Us to initiate this transformative journey and orchestrate an impressive digital debut.
LIKELY COSTS: Crafting Your Perfect Website
The creation of a bespoke website tailored to your brand's essence and objectives is a collaborative journey that embraces your unique vision. We understand that no two projects are alike, and as such, we meticulously analyze your requirements to provide you with a personalized quote that aligns seamlessly with your brief.
Our website design and build services offer three comprehensive packages: Bronze, Silver, and Gold. Each package is thoughtfully curated to cater to varying degrees of website design needs, ranging from the essential features to more advanced functionalities. From the foundational Home Page to intricate Category, Product, Cart, and Checkout pages, we ensure a cohesive user experience that resonates with your audience.
As a critical component of your digital presence, your website's content plays a pivotal role in engaging visitors and conveying your brand narrative. Our Content Creation services are available to enhance your online presence with captivating product photography, compelling videography, well-crafted copywriting, and eye-catching banner graphics. While these services are separate, rest assured that the integration of your content onto the site is included in our website build.
Our commitment doesn't end with the website launch. Our ongoing Support and Maintenance packages are designed to keep your site optimised and up-to-date, ensuring a seamless and enjoyable user experience for your visitors.
Your website is an investment in your brand's digital presence, and we are dedicated to providing competitive rates that offer exceptional value. Contact Us for a personalised consultation, and let our team guide you toward the ideal website solution that harmonises with your budget and business aspirations. Trust in our expertise and unparalleled service to breathe life into your online vision.
WEBSITE DESIGN AND BUILD PACKAGES
| Services | Bronze | Silver | Gold |
|---|---|---|---|
| Home Page | ✓ | ✓ | ✓ |
| Category Page | ✓ | ✓ | ✓ |
| Product Page | ✓ | ✓ | ✓ |
| Cart | ✓ | ✓ | ✓ |
| Checkout | ✓ | ✓ | ✓ |
| My Account | ✓ | ✓ | ✓ |
| T&C's (i.e. Privacy Policy) | ✓ | ✓ | ✓ |
| Contact Us | ✓ | ✓ | |
| About Us | ✓ | ✓ | |
| Blog/News | ✓ | ✓ | |
| Courier Integration (i.e. Royal Mail) | ✓ | ||
| Gift Card | ✓ | ||
| Klarna (buy now pay later) | ✓ | ||
| Instagram Gallery Feed | ✓ | ||
| Abandoned Cart Email Automation | ✓ | ||
| Link to x2 Accounts (i.e. Instagram & TikTok) | ✓ | ||
| Core Speed Optimisation | ✓ | ||
| Core Search Engine Optimisation (SEO) Package | ✓ | ||
| Link to x5 Accounts (i.e. Instagram, Facebook, TikTok, Google Shopping, Google Anaylitics) | ✓ | ||
| Advanced Speed Optimisation | ✓ | ||
| Advanced Search Engine Optimisation (SEO) Package | ✓ |